In the era of deepfakes, ensuring the authenticity of digital assets through content provenance is crucial. The Coalition for Content Provenance and Authenticity (C2PA) introduced a standard in 2021 for digitally-signed metadata manifests that document the provenance of digital assets. Despite the availability of open-source tools for creating and verifying C2PA manifests, integrating these tools into workflows has been challenging for many broadcasters. To address this, Sinclair Broadcasting collaborated with Amazon Web Services (AWS) to develop easy-to-deploy C2PA solutions using Docker containers and serverless technologies, accessible via REST APIs. These solutions help Sinclair document the use of generative AI, demonstrate asset authenticity, and track rights throughout the digital supply chain. AWS has released these solutions as open-source, enabling other broadcasters to integrate C2PA into their workflows. This article explores the significance of provenance metadata, the C2PA manifest structure, and practical guidance for broadcasters and content publishers.
Why provenance is important to combat deepfakes, maintain public trust, and streamline digital supply chain management Structue and security features of a C2PA manifest Factors to consider when planning a C2PA workload, including provisioning digital certificates, metadata planning, and workflow integration