In today's rapidly evolving media and entertainment landscape, safeguarding content is critical for protecting intellectual property and maintaining the reputation of content owners and service providers. This session will address serious questions industry professionals must consider, including assessing risk, staying current with security trends, and ensuring secure content workflows. Topics include the importance of data access control, maintaining access control across environments, the necessity of logging, incident preparedness, and the importance of compliance and auditing, with a focus on short-lived workflows and stakeholder awareness.