The content creation industry has rapidly embraced IP technologies for connecting and transporting media in live production environments. Simultaneously, the adoption of high-resolution image formats and enhanced picture quality has driven up transmission data rates, leading to increased network costs.
Equally important is the growing demand for high-quality, low-latency connections between acquisition devices and production centers, whether on-premises or cloud-based. Meeting these demands places significant constraints on the number of available programs within a given transmission channel, while also posing economic challenges due to rising operational costs.
Learn how Sony is addressing the challenges of high-resolution live production with a novel video coding architecture based on the HEVC (H.265) international standard. This architecture delivers exceptional picture quality with ultra-low latency and reduced data rates. In this presentation, we will provide an overview of Sony’s HEVC-compliant video coding implementation, along with the features of groundbreaking devices that are the first to utilize this advanced coding technology. These devices are designed for LAN, WAN, 5G transports, and cloud-based live production workflows, ensuring optimal performance in demanding live production environments.