The Presidential Proclamation

The Presidential Proclamation recognizes individuals of established and outstanding status and reputation in the motion picture and television industries worldwide.

In recognition of his decades of leadership and innovation in post-production, animation, film, and television. He has invented, adopted, and integrated next-generation workflow tools and techniques. His work with SMPTE and MovieLabs has ensured that the artists’ and engineers’ voices are considered in the design and standards processes. Baggelaar’s influence ranges from production to mastering and all points in between. As a leader in adopting computer science methodology within media and entertainment pipelines, he has driven the change and the next generation of production technology solutions.

Bill Baggelaar is the former Chief Technology Officer at Sony Pictures Entertainment. As a visionary senior executive, Bill sets technology strategy, leads research and development efforts, and leverages emerging technologies that shape the future of cloud-based production, post-production, and delivery of creative content for film and television. Bill brings his extensive experience in production, visual effects, and post-production along with his work collaborating with partners throughout the industry in developing and implementing key technologies. His work on IMF, 4K, HDR, and virtual production has been instrumental in driving the entertainment industry forward. Bill is a highly respected, active leader in multiple industry organizations and initiatives. He is the co-chair of The Academy of Motion Pictures Arts and Sciences, Science & Technology Council and is the co-chair of the Academy’s ACES Project. He also serves as the co-chair on the Television Academy’s Generative AI Summit. Bill is a member of SMPTE and active with the Advanced Imaging Society. In his efforts to provide a vision for the future of the entertinment industry, Bill was a co-author on the MovieLabs 2030 Vision whitepaper; “The Future of Media Creation”.