This unconferencing session builds on the day's session topics and provides a structured space for participants to engage in open, participant-led dialogue on the use of artificial intelligence in media contexts and the need for standardization. Rather than following a predetermined agenda, the session will be shaped by the interests and priorities of those in attendance.

Participants are encouraged to raise questions and share experiences related to AI applications in content creation, metadata generation, policies, standards, and ethical considerations. The session aims to surface practical challenges, identify areas of shared concern, and explore where standards and practices need to evolve in response to AI-driven change.

This format is intended to facilitate collaborative inquiry and cross-disciplinary exchange leading to practical goals for SMPTE to pursue.