Rapid advances in computing power and network infrastructure are transforming the landscape of live media production. The professional broadcast industry is gradually moving away from hardware-centric systems and towards software-defined solutions, promising far greater flexibility, scalability, and operational agility. However, this shift into a more virtualised, “dematerialised” environment also introduces substantial interoperability challenges. To address these challenges, the Dynamic Media Facility (DMF) initiative proposes a standardised architecture inspired by the cloud-hyperscaler model. In this architecture, discrete “media functions”, the modular building blocks responsible for ingesting, processing, and delivering content, are deployed onto a common container-based platform.