Name
Equipping M&E Businesses to Identify, Mitigate, and Build Resilience from Exploitation Against Synthetic AI Influence in order to Safeguard Its Creative Outputs
Track
Securing Trust in Media: Authenticity, Privacy, and Resilience in the Age of AI (Chaired by Juan Reyes)
Date & Time
Wednesday, October 15, 2025, 4:00 PM - 4:30 PM
Description

As Hollywood becomes increasingly data-driven—where sentiment analysis, audience metrics, and online engagement shape both creative and financial decisions—a new and insidious attack vector has emerged: artificial intelligence-powered influence operations. This session will equip creative, executive, and technical teams with the awareness and strategies necessary to identify, mitigate, and build systemic resilience against synthetic influence campaigns. By understanding the mechanics of these attacks—from deepfake-driven personas to sentiment-priming content loops—stakeholders will learn to detect anomalous engagement patterns, pressure-test the authenticity of social feedback, and push for algorithmic transparency in distribution platforms.

Raymond Evans