Rick Grandy is a Principal Solutions Architect and manager of the Media & Entertainment SA team at NVIDIA; overseeing technical engagements at the intersection of professional graphics and AI from content creation and streaming to game development and advertising technologies. Rick has nearly 3 decades of experience in visual effects and animation with industry leaders Industrial Light and Magic, Sony Pictures Imageworks, Digital Domain, Bad Robot, and others. His work initially centered on the development of digital characters but over time it grew to cover the media pipeline end-to-end including real-time previsualization, asset management, post-production, ingestion/delivery systems and early AI development. At NVIDIA, Rick combines his experience with the latest in production technology and advanced research to help our customers build the impossible.