Guendalina Cobianchi is the Senior Vice President of Strategic Analytics & Business Insights at V-Nova, a specialist in data compression. After ten years at McKinsey & Company, she joined the V-Nova founding team in 2013 and has since contributed to the development and promotion of hierarchical data formats like MPEG-5 Part 2 LCEVC and SMPTE VC-6. At V-Nova she currently leads initiatives in AI applications, analytics and video quality optimisation. Guendalina holds an engineering degree from Politecnico di Milano and an MBA from INSEAD