The media and entertainment industry is at a pivotal moment, undergoing a transformation that may prove even more significant than the transition from film to digital acquisition. David Bermbach, Managing Director and Chief Product Officer at ARRI, shares his perspective on how these changes are reshaping the industry and ARRI itself. He will explore how the company is responding to disruption, turning technological and market challenges into opportunities, and evolving its strategy for the future. Drawing on ARRI’s unique position at the intersection of technology and storytelling, the session looks ahead to the next era of cinema and live entertainment.