Name
Metrics of the Future: Measuring What Matters in the New Advertising Workflow
Date & Time
Tuesday, November 17, 2026, 10:30 AM - 11:15 AM
Description
As advertising moves across broadcast, streaming, CTV and IP-based platforms, impressions and reach no longer tell the whole story. This panel explores how advances in quality measurement, monitoring, compliance and delivery verification are reshaping advertising workflows — and redefining what it means to deliver a successful ad.
Speakers