HAND / Human & Digital founder Will Kreth, with decades of experience in optimization and automation of metadata & unique identifiers in the media supply-chain, is a contributor member of the Coalition for Content Provenance and Authenticity (C2PA.org), and Creator Assertions Working Group (CAWG.io) - in addition to working group co-chair at the music industry’s standards body Digital Data Exchange (DDEX.net). Previously - executive director of the Entertainment ID Registry (EIDR.org); and director of metadata governance at Showtime Networks. A co-founder of Wired Magazine; and alumni of the Apple Multimedia Lab - Kreth currently lives in Brooklyn, NY.