Steve LLamb is a senior technology and standards leader operating at the center of the global media standards ecosystem. His work focuses on the intersection of standards development, technology strategy, and real-world deployment across digital cinema, IMF, audio-visual systems, metadata, and emerging media technologies. As VP, Technology Standards & Solutions, Cinema Worldwide at Deluxe, he currently leads technology standards and solutions strategy, with responsibility spanning mastering, packaging, distribution, exhibition, security, and interoperability. Over the course of his career, he has played a key role in the development and large-scale rollout of digital cinema and IMF workflows, helping translate complex standards into operational systems used globally. This includes architecting and launching globally deployed mastering, packaging, and validation toolsets, and aligning processes across regions, partners, and studio clients. Across his roles, he is known for bridging technical rigor with consensus building, long-term strategy, and cross-organizational coordination. His work regularly involves aligning engineers, studios, manufacturers, exhibitors, and governance bodies, and translating complex technical issues into actionable guidance for executives, legal teams, and business leaders.