Adam Goldberg is Director Technical Standards at Sony Electronics. Over the past 30+ years, he has been involved in standardization, development and deployment of digital television technologies. He has been deeply involved in development of various components of digital television, including receivers, receiver silicon and broadcast equipment. His current focus is security, energy efficiency, ATSC 3.0, and content provenance. He currently chairs or co-chairs several CTA and ATSC standards groups, and is also the chair of the A3SA Technical Contributors Working Group (TCWG), and is the Chair of the Television Voluntary Agreement Steering Committee (TVVA).