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BEGIN:VEVENT
UID:d2f3eebcc3ecb8ab3b0876a6e3c4c40141c3f5e5@swoogo.com
DTSTAMP:20260519T193743Z
DESCRIPTION:This session explores the latest advancements in the SMPTE VC-3
  codec family\, building on innovations presented at the SMPTE 2023 Media 
 Technology Summit. Since then\, significant progress has been made\, inclu
 ding the recent standardization of VC-3 compressed content within the Inte
 roperable Master Format (IMF) and the development of a tunable bitrate met
 hod that surpasses the fixed bitrates of previous VC-3 and other mezzanine
  codecs. These advancements aim to enhance visual quality and maintain the
  essential attributes that make VC-3 a valuable tool for current broadcast
  and post-production workflows. The session will outline the requirements 
 and use cases that drove the standardization effort\, particularly for bro
 adcasters adhering to the DPP delivery spec who seek to reduce costs\, min
 imize generation loss\, and use a fully standardized mezzanine codec acros
 s their media supply chains. Additionally\, the session will present resea
 rch on a new rate control approach that allows for continuous bitrates\, a
 chieving high-quality encoding across a range of profiles\, from 4:4:4 to 
 4:2:0. The session will also address how traditional rate control methods 
 for DCT-based codecs can lead to visible artifacts in low-complexity areas
  at low bitrates\, and introduce an improved approach that balances compre
 ssion to preserve quality across all areas of a frame\, particularly in gr
 aphics and mixed-complexity content.
DTSTART:20241021T190000Z
DTEND:20241021T193000Z
LAST-MODIFIED:20260519T193743Z
LOCATION:Session Room 1
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:New Advances in Workflow\, Bitrate and Quality for SMPTE VC-3 Codec
 s
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p>This session explores the latest advancemen
 ts in the SMPTE VC-3 codec family\, building on innovations presented at t
 he SMPTE 2023 Media Technology Summit. Since then\, significant progress h
 as been made\, including the recent standardization of VC-3 compressed con
 tent within the Interoperable Master Format (IMF) and the development of a
  tunable bitrate method that surpasses the fixed bitrates of previous VC-3
  and other mezzanine codecs. These advancements aim to enhance visual qual
 ity and maintain the essential attributes that make VC-3 a valuable tool f
 or current broadcast and post-production workflows. The session will outli
 ne the requirements and use cases that drove the standardization effort\, 
 particularly for broadcasters adhering to the DPP delivery spec who seek t
 o reduce costs\, minimize generation loss\, and use a fully standardized m
 ezzanine codec across their media supply chains. Additionally\, the sessio
 n will present research on a new rate control approach that allows for con
 tinuous bitrates\, achieving high-quality encoding across a range of profi
 les\, from 4:4:4 to 4:2:0. The session will also address how traditional r
 ate control methods for DCT-based codecs can lead to visible artifacts in 
 low-complexity areas at low bitrates\, and introduce an improved approach 
 that balances compression to preserve quality across all areas of a frame\
 , particularly in graphics and mixed-complexity content.</p>
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ACTION:DISPLAY
DESCRIPTION:This session explores the latest advancements in the SMPTE VC-3
  codec family\, building on innovations presented at the SMPTE 2023 Media 
 Technology Summit. Since then\, significant progress has been made\, inclu
 ding the recent standardization of VC-3 compressed content within the Inte
 roperable Master Format (IMF) and the development of a tunable bitrate met
 hod that surpasses the fixed bitrates of previous VC-3 and other mezzanine
  codecs. These advancements aim to enhance visual quality and maintain the
  essential attributes that make VC-3 a valuable tool for current broadcast
  and post-production workflows. The session will outline the requirements 
 and use cases that drove the standardization effort\, particularly for bro
 adcasters adhering to the DPP delivery spec who seek to reduce costs\, min
 imize generation loss\, and use a fully standardized mezzanine codec acros
 s their media supply chains. Additionally\, the session will present resea
 rch on a new rate control approach that allows for continuous bitrates\, a
 chieving high-quality encoding across a range of profiles\, from 4:4:4 to 
 4:2:0. The session will also address how traditional rate control methods 
 for DCT-based codecs can lead to visible artifacts in low-complexity areas
  at low bitrates\, and introduce an improved approach that balances compre
 ssion to preserve quality across all areas of a frame\, particularly in gr
 aphics and mixed-complexity content.
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