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CALSCALE:GREGORIAN
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BEGIN:VEVENT
UID:20fab98a9564b3c127c9253ea9ed172380e48e45@swoogo.com
DTSTAMP:20260817T145713Z
DESCRIPTION:As misinformation and synthetic media challenge trust in profes
 sional content\, the media industry must adopt technologies that ensure tr
 ansparency and integrity. This session explores what SMPTE is doing to evo
 lve its standards to support content provenance and authenticity framework
 s like C2PA (Coalition for Content Provenance and Authenticity). Attendees
  will gain insight into the technical and organizational implications of i
 ntegrating provenance metadata into media workflows\, and how SMPTE works 
 to enable interoperable\, secure\, and trustworthy media ecosystems.
DTSTART:20251015T170000Z
DTEND:20251015T173000Z
LAST-MODIFIED:20260817T145713Z
LOCATION:Pasadena Convention Center - Solutions Hub
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:Trust in Media: Evolving SMPTE Standards for Content Provenance & A
 uthenticity
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p>As misinformation and synthetic media chall
 enge trust in professional content\, the media industry must adopt technol
 ogies that ensure transparency and integrity. This session explores what S
 MPTE is doing to evolve its standards to support content provenance and au
 thenticity frameworks like C2PA (Coalition for Content Provenance and Auth
 enticity). Attendees will gain insight into the technical and organization
 al implications of integrating provenance metadata into media workflows\, 
 and how SMPTE works to enable interoperable\, secure\, and trustworthy med
 ia ecosystems.</p>
BEGIN:VALARM
UID:65646331-6337-4037-b436-333066346434
ACTION:DISPLAY
DESCRIPTION:As misinformation and synthetic media challenge trust in profes
 sional content\, the media industry must adopt technologies that ensure tr
 ansparency and integrity. This session explores what SMPTE is doing to evo
 lve its standards to support content provenance and authenticity framework
 s like C2PA (Coalition for Content Provenance and Authenticity). Attendees
  will gain insight into the technical and organizational implications of i
 ntegrating provenance metadata into media workflows\, and how SMPTE works 
 to enable interoperable\, secure\, and trustworthy media ecosystems.
TRIGGER:-PT15M
END:VALARM
END:VEVENT
END:VCALENDAR