Making the Case: Showing the Full Value of Engineering
Date & Time
Thursday, October 27, 2022, 10:30 AM - 11:00 AM
Shelley Rescober Ed Coveyduck

This session will provide foundational principles to develop a holistic business case for investment in engineering projects. We will look beyond the CTO and translate engineering and operations initiatives into appeal cases for the owners of the purse strings, the CFO or COO. Strategic technologies, such as cloud platforms, IP video networks, and AI/ML-enabled automation of media supply chain and distribution operations require longer-term vision and planning – but in an uncertain market focused on next quarter’s earnings results, how do you get the support now? Using a concrete use case, we will look at how an investment request is typically made, identify value gaps in the story, and equip you with the language – and metrics – to strengthen your next business case and show the full value to be delivered.

Location Name
Salon 1
Session Type 2020
Take-Aways from this Presentation
Business case fundamental principles Engineering economic analysis Strategic investment in transformational technical capabilities