Meet the Experts at the 2024 Media Technology Summit
The Media Technology Summit will be here before you know it! With exciting new features like the Tech Trek, and fan favorites returning like the Emerging Technology Showcase, this year's Media Technology Summit is not to be missed. Check some of the amazing topics and presenters!
AI Transformation: A Comprehensive Primer
In this session, we will explore the essential elements of AI transformation within organizations. Attendees will gain insights into the current state of AI, its disruptive potential, and the importance of early adoption. We will discuss the common challenges organizations face, including cultural alignment, cost management, and ethical considerations. Through real-world examples and expert insights, participants will learn how to foster a culture of experimentation, build trust, and implement AI successfully. This primer will equip business leaders, technologists, and strategists with the knowledge needed to navigate the complexities of AI and drive impactful transformation.
Demystifying the use of Compression in Virtual Production:
Virtual Production (VP) technologies have continued to improve the flexibility of on-set filming and enhance the live concert experience. Video infrastructure in these environments faces significant challenges including bandwidth for supplying the high resolution images to the screen and low latency playback/storage in some VP use cases. Although lossy compressed video can provide a solution there is a concern about quality and workflow complexity. In this talk we present a methodology for measuring the impact of different compressed bitstreams on VP to help reduce storage/playback demands by an order of magnitude without affecting picture quality.
Towards an Objective Metric for Preserving Creative Intent Across Displays
In the realm of digital content creation, the accurate assessment of image and video quality is crucial for ensuring that the final output remains true to the creator's original intent. Current methods for evaluating the quality of visual content often fall short, either by overlooking the unique properties of rendering systems or by focusing solely on the display monitor's technical specifications, neglecting the viewer's perceptual experience. This study introduces a comprehensive framework designed to overcome these limitations by providing a holistic evaluation of content quality that accounts for both the characteristics of the display technology and the subjective experience of human observers.