Media and Entertainment Sustainability on the Cloud
Date & Time
Monday, October 24, 2022, 3:30 PM - 4:00 PM
Media and Entertainment (M&E) companies are becoming increasingly committed to building a sustainable business for their employees, customers, and communities. At the same time, M&E companies are seeking to enhance and re-invent their business using cloud computing (the on-demand delivery of compute power, database, storage, applications, and other IT resources via the Internet with pay-as-you-go pricing). Fortunately, the goals of improving sustainability and cloud adoption can be synergistic, as enhanced business efficiency via cloud can also drive sustainability. Cloud providers, through scale and focus on innovation, can achieve higher resource utilization and energy efficiency than is possible for the typical on-premises or colocated data centers. The cloud business model of a shared infrastructure, along with customer costs precisely identified to the particular services being used, drives server utilization well above what is typically possible for enterprises. Virtualized resources on the cloud can be accessed over the Internet remotely, reducing travel requirements. This paper will examine how M&E companies can achieve enhanced sustainability on the cloud, including analysis of the shared responsibility model - where cloud providers are responsible for optimizing the sustainability of the cloud (delivering efficient, shared infrastructure, water stewardship, and sourcing renewable power) and M&E companies are responsible for sustainability in the cloud (optimizing workloads and resource utilization, and minimizing the total resources required to be deployed for workloads). Specific examples of sustainability improvements by M&E companies through cloud adoption will be described.
Take-Aways from this Presentation
1) Improving sustainability and cloud adoption can be synergistic, as enhanced business efficiency via cloud can also drive sustainability. 2) In addition to sustainability improvements by using cloud shared by many industry verticals, there are specific media & entertainment workloads (such as remote production, cloud live production, cloud rendering, and edit in the cloud) that have particular sustainability advantages in the cloud. 3) There is a shared responsibility model where cloud providers are responsible for optimizing the sustainability of the cloud, and cloud customers are responsible for sustainability in the cloud, and both are important for achieving sustainability goals.