Pantoja founded Blu Digital Group in 2007 with a focus on quality control for film and TV content distributed on physical media. Her focus on proprietary workflows and her patented applications have since grown the company into a go-to solution for content owners and platforms of all sizes that need to deliver streaming content at highest quality and with best user experience, according to the DEG. Blu Digital Group’s cloud-based automation software for content distribution has demonstrated real innovation, and Pantoja’s expansion of the localization division within Blu in 2019 further broadened the company’s ability to deliver international content to audiences around the world, according to the DEG.

After working at Ascent Media and Panasonic Hollywood Labs, Pantoja set up Blu Digital as the first dedicated Blu-ray Disc testing facility. In 2015, she evolved the business to provide content services for the digital media supply chain, leveraging Blu’s cloud-based automation software for content distribution to broadcasters and OTT platforms.

In 2017, Blu began licensing its software to give clients control and visibility of their content preparation and distribution workflows. The company now also provides localization services and ad-insertion technology.

Since its founding, Blu Digital Group has reached more than 300 million viewers, provided media services for more than 25 film and TV titles recognized by the Academy Awards and Emmy Awards, and has serviced 3 million content hours. In 2021 and 2022, Blu was recognized as one of the Inc. 5000 Fastest-Growing Private Companies in the United States, and Pantoja this year is an Ernst & Young Greater Los Angeles Entrepreneur of The Year 2022 finalist and the 2022 Hedy Lamarr Achievement Award recipient.