Full Schedule
- Monday, November 16, 2026
- Tuesday, November 17, 2026
- Wednesday, November 18, 2026
- Thursday, November 19, 2026
| Time | Name | Description |
|---|---|---|
| 9:50 AM - 10:00 AM | Welcome Address | Join colleagues, innovators, and industry leaders as we open the Media Technology Summit 2026. This welcome session celebrates the power of collaboration, innovation, and emerging technologies that are transforming the future of media, entertainment, and content experiences worldwide. |
| 10:01 AM - 10:25 AM | Leading Through Change: A Conversation with David Ross on the New Global Landscape |
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| 10:25 AM - 10:50 AM | The Story behind ARRI: Cinema meets Live | |
| 10:50 AM - 11:15 AM | AI and the Battle for Attention: What Broadcasters Must Do Nexta | Why AI is not just a technology shift, but a strategic challenge to the very role of media organizations |
| 11:15 AM - 11:50 AM | Analytics: Deloitte/IAMT Impact to Media Tech, Prediction of the future and current state, outlook in media consumption and what it means for the business value chain (IAMT outlook for professional market; Deloitte outlook for consumer side and AI) | Analytics: Deloitte/IAMT Impact to Media Tech, Prediction of the future and current state, outlook in media consumption and what it means for the business value chain (IAMT outlook for professional market; Deloitte outlook for consumer side and AI) |
| 11:50 AM - 12:15 PM | ☕ Coffee Break | Refuel, reconnect, and network with colleagues and industry peers. Enjoy refreshments and continue the conversations shaping the future of media technology. |
| 12:15 PM - 1:30 PM | The Real Value of AI: From Hype to Business Impact | Artificial intelligence is transforming every corner of the media industry, but where is it delivering real business value today? In this session, industry leaders will share practical AI use cases and lessons learned across studios, broadcasting, and sports media, highlighting how organizations are driving efficiency, enhancing creativity, and unlocking new opportunities through AI-powered workflows. |
| 1:30 PM - 2:15 PM | Roundtables & Interactive Activities | Join your peers for engaging conversations and hands-on activities designed to spark new ideas, share experiences, and explore the trends, challenges, and opportunities shaping the future of media technology. |
| 1:30 PM - 2:30 PM | 🍽️ Lunch Is Served! | Take some time to refuel, relax, and mingle with fellow attendees. Enjoy the meal, share ideas, and come back energized for the rest of the day. Bon appétit! 😄 |
| 2:30 PM - 3:45 PM | Industry Vision 2030: Shaping the Future of Media, Entertainment, and Technology | Join leading industry innovators for a forward-looking discussion on the technologies, trends, and business transformations that will define the media and entertainment landscape by 2030. In a series of concise presentations followed by an interactive panel discussion, executives and thought leaders will share their perspectives on the future of content creation, distribution, and audience engagement. Featured topics include the evolution of AI and machine learning technologies, the future of digital media workflows, next-generation studio operations, broadcast transformation, and the continued growth of streaming and digital platforms. Speakers will explore both emerging opportunities and the challenges organizations must address to remain competitive in a rapidly changing industry |
| 4:00 PM - 4:30 PM | ☕ Coffee, Conversation & Connections | Refuel with a cup of coffee, meet someone new, and keep the ideas flowing. We'll see you back here soon for the next part of the Summit. |
| 4:30 PM - 5:30 PM | Business Potential for the Media Sector: A Big Tech Perspective | How are the world's leading technology companies shaping the future of the media industry? This executive discussion brings together senior leaders from across the technology ecosystem to explore emerging business opportunities, transformative technologies, and evolving market dynamics. Panelists will share insights on AI, cloud infrastructure, content creation, audience engagement, monetization, and the strategic partnerships driving innovation across media and entertainment. |
| 7:30 PM - 10:00 PM | 🎲 MTS Casino Night: Speakeasy | Step back in time and join us for an unforgettable evening at MTS Casino Night: Speakeasy. Enjoy classic casino games, great food and drinks, live entertainment, and plenty of opportunities to connect with colleagues and friends in a stylish 1920s-inspired setting. Whether you're feeling lucky at the tables or simply looking to relax after a day of sessions, this is your chance to unwind, network, and enjoy a night of fun and excitement. For information about purchasing ticket for Casino night please email: events@smpte.org Dress to impress, bring your best poker face, and prepare for a roaring good time! 🍸♠️♦️ |
| Time | Name | Description |
|---|---|---|
| 10:00 AM - 11:25 AM | NASA. Astronaut Donald R. Pettit KeyNote |
We couldn’t be more excited to have a NASA astronaut as this year’s keynote speaker, bringing a unique perspective on leadership, innovation, and discovery. On Tuesday, Astronaut Donald R. Pettit will discuss his unique images taken from the International Space Station, followed by a panel discussion on the Artemis II mission and imagery beyond low Earth orbit. |
| 11:00 AM - 11:30 AM | Virtual Production Revisited: Past Lessons & Future Possibilities | With a renewed focus on flexibility, fidelity and cost-efficiency, presenters will examine how projection is re-entering the virtual production space as a compelling complement — or alternative — to LED, and what this might mean for the future of in-camera visual effects. |
| 11:30 AM - 12:00 PM | ☕ Coffee Break | Refuel, reconnect, and network with colleagues and industry peers. Enjoy refreshments and continue the conversations shaping the future of media technology. |
| 11:45 AM - 12:30 PM | ACE Presents: Ask the Editor | What technologies do editors wish they had available? How are they putting AI to work today, and what do they hope it can do tomorrow? Join a panel of ACE editors as they explore these questions, share their perspectives on the future, and answer your questions. |
| 12:00 PM - 1:00 PM | Young Innovators | Yound Innovators |
| 12:00 PM - 2:45 PM | Colorist Society Presents: Ask the Colorist | What technologies do colorists wish they had available? How are they putting AI to work today, and what do they hope it can do for them tomorrow? Join a panel of renowned colorists as they explore these questions, share their perspectives on the future, and answer your questions. |
| 12:30 PM - 1:00 PM | C2PA Content Provenance in Live Video: Challenges of Real-Time Signing and Watermarking | C2PA Content Provenance in Live Video: Challenges of Real-Time Signing and Watermarking |
| 12:30 PM - 1:00 PM | Interoperable Master Format: Curent & Emerging Formats | Learn about current and emerging practices for the IMF standard — the leading media format for the exchange of audio-visual masters at scale. Our panelists, long-time implementers of the standard, will share their insights on the latest trends and take questions from the audience." |
| 1:00 PM - 1:30 PM | Starter Pack: Who to know, What to know? | Starter Pack: Who to Know, What to Know is designed for early talent and career changers taking their first steps into the industry. The session highlights who to know in communities and mentorship, what to know in acronyms and industry language, and how to grow through internships, transferable skills, and certificates—plus how to connect through networking strategies and where the industry is heading. Think of it as your starter kit for a career path that isn’t always black and white. |
| 1:30 PM - 2:00 PM | The Security Compliance Dilemma | In today’s M&E landscape, security compliance isn’t just a checkbox — it’s a gateway to opportunity. For many service providers, the path to working with major studios and streamers comes with a clear, but often intimidating, condition — meet industry-standard security controls. These standards, such as the MPA Best Practices used by the Trusted Partner Network (TPN), are designed to protect high-value content. However, for service providers, they can feel overwhelming and costly to implement. In truth, security compliance doesn’t have to break the bank. We'll discuss ways to take a phased and strategic approach that can open doors for your company and invest in its future. |
| 1:30 PM - 2:15 PM | Roundtables & Interactive Activities | Join your peers for engaging conversations and hands-on activities designed to spark new ideas, share experiences, and explore the trends, challenges, and opportunities shaping the future of media technology. |
| 2:00 PM - 3:00 PM | 🍽️ Lunch Is Served! | Take some time to refuel, relax, and mingle with fellow attendees. Enjoy the meal, share ideas, and come back energized for the rest of the day. Bon appétit! 😄 |
| 2:00 PM - 3:00 PM | SMPTE Fellows Luncheon | Join us for the prestigious SMPTE Fellows Luncheon at the 2026 Media Technology Summit, a special gathering that honors the achievements, leadership, and lasting contributions of SMPTE Fellows. This exclusive event provides an opportunity to celebrate the distinguished professionals whose work has shaped the evolution of the media and entertainment technology industry. |
| 2:45 PM - 3:15 PM | HDR Master Workflows, Interoperable Production Processes & the Role of SMPTE Standards | HDR-native productions are rapidly advancing, with a growing number of live sports providers capitalizing on the enhanced visual experiences offered by the technology. Still, the M&E industry faces significant challenges in unlocking HDR’s full production potential, particularly in maintaining consistent graphics and establishing reliable control points and reference levels. This presentation will explore the challenges in real-world production and delivery workflows, emphasizing the importance of robust HDR/SDR conversion processes and interoperability mechanisms to facilitate efficient content delivery. During this session, our experts will highlight how SMPTE fosters industry evolution and benefits both live and studio environments, while offering practical guidance to streamline HDR workflows and advance the efficiency and quality of HDR content streaming services. |
| 3:00 PM - 3:30 PM | Building the Future of Streaming Infrastructure: Personalization Meets Ultra-Low Latency | Solving the performance, scalability, and reliability challenges behind next-generation media delivery |
| 3:00 PM - 3:30 PM | PSE Risk as Streaming Metadata: A Sidecar Schema Bridging QC Reports and Client-Side Mitigation | Methodologies and practical insights for evaluating the energy impact of video encoding and streaming workflows |
| 3:15 PM - 3:45 PM | Dolby Vision: A New Era for TV Picture Quality |
Join us for an overview of the Dolby Vision ecosystem and content creation. Dolby Vision has over 32,000 episodes and movies that can be experienced on over 2 billion devices around the world. Learn how you can quickly and easily create Dolby Vision content today, and discover the many tools and resources available. We’ll also cover the recently announced Dolby Vision 2, which includes significant updates and enhancements. |
| 3:30 PM - 4:00 PM | Building the Future of Streaming Infrastructure: Personalization Meets Ultra-Low Latency | Solving the performance, scalability, and reliability challenges behind next-generation media delivery |
| 3:30 PM - 4:00 PM | When the Story Becomes the Attack | Approaches to safeguarding media workflows, infrastructure, and viewer experiences |
| 3:45 PM - 4:15 PM | Fireside Chat: Meet SMPTE's Talent |
Join us for an overview of the Dolby Vision ecosystem and content creation. Dolby Vision has over 32,000 episodes and movies that can be experienced on over 2 billion devices around the world. Learn how you can quickly and easily create Dolby Vision content today, and discover the many tools and resources available. We’ll also cover the recently announced Dolby Vision 2, which includes significant updates and enhancements. |
| 4:00 PM - 5:00 PM | Sponsors Reception | Cap off a day of insightful conference sessions with an evening of drinks, networking, and meaningful conversations. It's the perfect opportunity to build new connections and strengthen existing relationships within the media technology community. |
| 5:00 PM - 5:30 PM | Measuring and Optimizing Energy Efficiency in Streaming | Methodologies and practical insights for evaluating the energy impact of video encoding and streaming workflows |
| 5:00 PM - 5:30 PM | Modernizing Broadcast Distribution and Cloud Connectivity | Solving media connectivity and distribution challenges with cloud-native innovation |
| 5:30 PM - 6:00 PM | Measuring and Optimizing Energy Efficiency in Streaming | Methodologies and practical insights for evaluating the energy impact of video encoding and streaming workflows |
| Time | Name | Description |
|---|---|---|
| 10:00 AM - 10:30 AM | Managing Latency in Dynamic Media Facilities | Strategies for achieving broadcast-grade performance in virtualized and cloud-native production environments |
| 10:00 AM - 10:30 AM | EBU: Innovation Lab (ORF, Eurovision; DMF Willem) - C | EBU: Innovation Lab (ORF, Eurovision; DMF Willem) - C |
| 10:30 AM - 11:00 AM | Performance Tuning ST 2110 Applications in an Open Source Virtual and Container Compute Environment | Performance Tuning ST 2110 Applications in an Open Source Virtual and Container Compute Environment |
| 11:00 AM - 11:30 AM | ☕ Coffee Break & Demos | Take a break, grab a coffee, and explore the latest innovations on display. Visit our demo stations, connect with exhibitors and industry peers, and get a hands-on look at the technologies shaping the future of media and entertainment. |
| 11:30 AM - 12:00 PM | Case Studies in IP and Software-Defined Production | Real-world case studies demonstrating the adoption of open graphics and ST 2110 IP production at scale |
| 11:30 AM - 12:30 PM | Mid-Career Program | Whether you're looking to sharpen your leadership skills, broaden your network, or explore new opportunities, the Mid-Career Program provides a forum for learning, discussion, and professional growth. Connect with peers facing similar challenges and gain insights to help shape your next career chapter |
| 12:00 PM - 12:30 PM | Case Studies in IP and Software-Defined Production | Real-world case studies demonstrating the adoption of open graphics and ST 2110 IP production at scale |
| 12:00 PM - 12:30 PM | Content Provenance for Live Video Streaming: Trust Hierarchies, Session Keys, and the C2PA v2.3 Live Video Framework | How emerging standards and deployment strategies are helping broadcasters protect authenticity |
| 12:30 PM - 1:30 PM | Roundtables & Interactive Activities | Join your peers for engaging conversations and hands-on activities designed to spark new ideas, share experiences, and explore the trends, challenges, and opportunities shaping the future of media technology. |
| 1:30 PM - 2:15 PM | 🍽️ Lunch Is Served! | Take some time to refuel, relax, and mingle with fellow attendees. Enjoy the meal, share ideas, and come back energized for the rest of the day. Bon appétit! 😄 |
| 2:30 PM - 3:00 PM | AI in Media: Trust, Rights, and Production | Practical approaches to responsible AI adoption |
| 2:30 PM - 3:15 PM | AES - C | AES - C |
| 3:00 PM - 4:00 PM | AI in Media: Trust, Rights, and Production | Practical approaches to responsible AI adoption |
| 4:00 PM - 5:00 PM | ☕ Coffee Break | Refuel, reconnect, and network with colleagues and industry peers. Enjoy refreshments and continue the conversations shaping the future of media technology. |
| 5:00 PM - 5:30 PM | Building Scalable MXL Infrastructure | Technologies that enable high-performance media exchange across containerized and distributed production systems |
| 5:00 PM - 5:30 PM | Advancing Intelligent and Software-Defined Media Workflows | Innovations in AI-driven automation and modernized color processing that improve the reliability, performance, and scalability of media production pipelines |
| 5:30 PM - 6:00 PM | Advancing Intelligent and Software-Defined Media Workflows | Innovations in AI-driven automation and modernized color processing that improve the reliability, performance, and scalability of media production pipelines |
| 5:30 PM - 6:00 PM | Building Scalable MXL Infrastructure | Technologies that enable high-performance media exchange across containerized and distributed production systems |
| Time | Name | Description |
|---|---|---|
| 10:00 AM - 10:30 AM | Media Quality from Creation to Preservation | Technical advances in cinema presentation, interoperable workflows, and long-term media preservation |
| 10:30 AM - 11:00 AM | Media Quality from Creation to Preservation | Technical advances in cinema presentation, interoperable workflows, and long-term media preservation |
| 10:45 AM - 11:30 AM | TPN: STAR report (Fix it or Risk it) | TPN: STAR report (Fix it or Risk it) |
| 11:00 AM - 11:30 AM | Media Quality from Creation to Preservation | Technical advances in cinema presentation, interoperable workflows, and long-term media preservation |
| 11:30 AM - 12:00 PM | ☕ Coffee Break | Refuel, reconnect, and network with colleagues and industry peers. Enjoy refreshments and continue the conversations shaping the future of media technology. |
| 12:00 PM - 12:30 PM | AI-Powered Content Creation for Media Production | Workflows that combine AI with artist-driven animation and virtual production |
| 12:30 PM - 1:00 PM | Advancing HDR with SMPTE ST 2094-50 | From open-source implementation to next-generation HDR rendering and compositing |
| 1:00 PM - 2:00 PM | 🍽️ Lunch Is Served! | Take some time to refuel, relax, and mingle with fellow attendees. Enjoy the meal, share ideas, and come back energized for the rest of the day. Bon appétit! 😄 |
| 2:00 PM - 2:30 PM | Advancing the Foundation of IP Production | Standards, architectures, and real-world implementations allowing more efficient workflows |
| 2:00 PM - 2:30 PM | Display Quality Through Human Perception | New research on projection, color science, and display calibration |
| 2:30 PM - 3:00 PM | Display Quality Through Human Perception | New research on projection, color science, and display calibration |
| 2:30 PM - 3:00 PM | How Metadata Transport Shapes Tomorrow's Audiovisual Experiences | |
| 3:00 PM - 3:30 PM | Reducing Instrument–Observer Metamerism Failure in Modern Display Calibration Using CIE 170-2:2015 Cone-Fundamental-Based Colour Matching Functions | |
| 3:00 PM - 3:30 PM | Converged IP Infrastructure Design and Operation for Drama Studio Lighting Systems | |
| 5:00 PM - 6:15 PM | ✨ SMPTE MTS26 Gala | Celebrate with fellow attendees at an evening of networking, entertainment, and recognition. Join us as we honor the achievements of our community and the innovations shaping the future of media technology. |
In this candid conversation, David Ross, founder and owner of Ross Video, shares his perspective on how these global shifts are playing out in real time. Drawing on decades of building and leading a company at the intersection of technology and media, David will explore what it means to lead an industry through periods of fragmentation and change — and what lessons apply to any leader trying to stay ahead of the curve.