Full Schedule
Early Bird Pricing Ends August 31, 2026
- Monday, November 16, 2026
- Tuesday, November 17, 2026
- Wednesday, November 18, 2026
- Thursday, November 19, 2026
| Time | Location Name | Name | Description |
|---|---|---|---|
| 9:00 AM - 9:50 AM | PCC - Entry Hall | Morning Gathering | Morning Gathering |
| 9:50 AM - 10:00 AM | Session Room BC | Welcome Address | Join colleagues, innovators, and industry leaders as we open the Media Technology Summit 2026. This welcome session celebrates the power of collaboration, innovation, and emerging technologies that are transforming the future of media, entertainment, and content experiences worldwide. |
| 10:00 AM - 10:25 AM | Session Room BC | 🔥 Leading Through Change: A Conversation with David Ross on the New Global Landscape |
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| 10:25 AM - 10:50 AM | Session Room BC | 🎥 The Story behind ARRI: Cinema meets Live |
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| 10:50 AM - 11:15 AM | Session Room BC | ✨ AI and the Battle for Attention: What Broadcasters Must Do Nexta |
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| 11:15 AM - 11:45 AM | Session Room BC | 📈 Market Intelligence: Where the Industry and the Audience Are Headed | Where is the media industry really heading? Deloitte and IAMT combine their expertise to provide a data driven view from both sides of the market. IAMT examines technology investment and business trends across the professional media industry, while Deloitte explores changing audience behaviors, helping leaders make informed decisions about technology, content, and future growth. |
| 11:45 AM - 12:15 PM | PCC - Entry Hall | ☕ Coffee Break | Refuel, reconnect, and network with colleagues and industry peers. Enjoy refreshments and continue the conversations shaping the future of media technology. |
| 12:15 PM - 1:30 PM | Session Room BC | .✦ ݁˖ The Real Value and Impact of AI for Business: From Hype to Business Impact | What happens when AI moves from experimentation to everyday operations? Leaders from studios, broadcasting, sports, and streaming share real world experiences, discussing measurable business outcomes, unexpected challenges, and lessons learned. The session concludes with Dare to Ask, an open Q&A where no question is off limits and practical answers take priority over AI hype. |
| 1:30 PM - 2:30 PM | PCC - Entry Hall | 🍽️ Lunch Is Served! | Take some time to refuel, relax, and mingle with fellow attendees. Enjoy the meal, share ideas, and come back energized for the rest of the day. Bon appétit! 😄 |
| 2:30 PM - 4:00 PM | Session Room BC | 🔮 Industry Vision 2030: Shaping the Future of Media, Entertainment, and Technology | What will define the media industry over the next five years? In this forward looking session, senior leaders from broadcasting, studios, technology, and streaming share the strategic investments and technology priorities shaping their organizations. Topics include Dynamic Media Facilities, cloud native production, AI at scale, LLM deployment, media exchange, and the evolving balance between innovation, interoperability, and vendor dependence. Each speaker presents their vision, followed by a panel discussion that explores where perspectives align, where they differ, and what these choices mean for the future of media technology, business resilience, and competitive advantage. |
| 4:00 PM - 4:30 PM | Pasadena Convention Center - Entry Hall | ☕ Coffee, Conversation & Connections | Refuel with a cup of coffee, meet someone new, and keep the ideas flowing. We'll see you back here soon for the next part of the Summit. |
| 4:30 PM - 5:45 PM | Session Room BC | 🚀 Big Tech Meets Startups: Unlocking the Next Wave of Media Innovation | Innovation in media and entertainment increasingly depends on collaboration between global technology leaders and agile startups. In this closing session, executives from Google, NVIDIA, AWS, and emerging companies explore how these partnerships are accelerating AI, cloud, and next generation media technologies. The discussion examines where collaboration creates value, where challenges remain, and which technologies and business models are poised to transform the industry. Through candid conversation and diverse perspectives, attendees will gain insight into the opportunities shaping the future media ecosystem and discover where the next generation of innovation and investment is likely to emerge. |
| 5:45 PM - 6:00 PM | Session Room BC | 👉 Closing Reflections: Key Takeaways and the Road Ahead | The day concludes with a concise summary of the most important insights, trends, and strategic themes that emerged across the sessions. Conference leaders will highlight the key takeaways for both technical and executive audiences, identify areas of consensus and future opportunity, and outline the next steps for the industry. Participants will leave with a clear understanding of the priorities, challenges, and actions that will shape media technology in the years ahead. |
| 7:30 PM - 10:00 PM | TBD | 🎲 MTS Casino Night: Speakeasy | Step back in time and join us for an unforgettable evening at MTS Casino Night: Speakeasy. Enjoy classic casino games, great food and drinks, live entertainment, and plenty of opportunities to connect with colleagues and friends in a stylish 1920s-inspired setting. Whether you're feeling lucky at the tables or simply looking to relax after a day of sessions, this is your chance to unwind, network, and enjoy a night of fun and excitement. For information about purchasing ticket for Casino night please email: events@smpte.org Dress to impress, bring your best poker face, and prepare for a roaring good time! 🍸♠️♦️ |
| Time | Location Name | Name | Description |
|---|---|---|---|
| 9:00 AM - 10:00 AM | PCC - Entry Hall | Morning Gathering | Morning Gathering |
| 10:00 AM - 10:30 AM | Session Room BC | Part 1: NASA Astronaut Donald R. Pettit KeyNote |
We couldn’t be more excited to have a NASA astronaut as this year’s keynote speaker, bringing a unique perspective on leadership, innovation, and discovery. On Tuesday, Astronaut Donald R. Pettit will discuss his unique images taken from the International Space Station. |
| 10:30 AM - 11:30 AM | Session Room BC | Part 2: NASA Technical Session | A panel discussion on the Artemis II mission and imagery beyond low Earth orbit. |
| 11:30 AM - 12:00 PM | PCC - Entry Hall | ☕ Coffee Break | Refuel, reconnect, and network with colleagues and industry peers. Enjoy refreshments and continue the conversations shaping the future of media technology. |
| 12:00 PM - 12:30 PM | Session Room BC | Part 1: Content Provenance for Live Streaming | How emerging standards and deployment strategies are helping broadcasters protect authenticity |
| 12:30 PM - 1:00 PM | Session Room BC | Part 2: C2PA Content Provenance in Live Video: Challenges of Real-Time Signing and Watermarking | C2PA Content Provenance in Live Video: Challenges of Real-Time Signing and Watermarking |
| 1:00 PM - 2:00 PM | Solutions Hub | Roundtables & Interactive Activities | Join your peers for engaging conversations and hands-on activities designed to spark new ideas, share experiences, and explore the trends, challenges, and opportunities shaping the future of media technology. |
| 2:00 PM - 3:00 PM | TBD | SMPTE Fellows Luncheon | Join us for the prestigious SMPTE Fellows Luncheon at the 2026 Media Technology Summit, a special gathering that honors the achievements, leadership, and lasting contributions of SMPTE Fellows. This exclusive event provides an opportunity to celebrate the distinguished professionals whose work has shaped the evolution of the media and entertainment technology industry. |
| 2:00 PM - 3:00 PM | Solutions Hub | 🍽️ Lunch Is Served! | Take some time to refuel, relax, and mingle with fellow attendees. Enjoy the meal, share ideas, and come back energized for the rest of the day. Bon appétit! 😄 |
| 3:00 PM - 3:30 PM | Session Room BC | Part 1: Trust, Safety, and Security in Media | Methodologies and practical insights for evaluating the energy impact of video encoding and streaming workflows |
| 3:00 PM - 3:30 PM | Session Room FG | Part 1: Building the Future of Streaming Infrastructure: Personalization Meets Ultra-Low Latency | Solving the performance, scalability, and reliability challenges behind next-generation media delivery |
| 3:30 PM - 4:00 PM | Session Room FG | Part 2: Building the Future of Streaming Infrastructure: Personalization Meets Ultra-Low Latency | Solving the performance, scalability, and reliability challenges behind next-generation media delivery |
| 3:30 PM - 4:00 PM | Session Room BC | Part 2: Trust, Safety, and Security in Media | Approaches to safeguarding media workflows, infrastructure, and viewer experiences |
| 4:00 PM - 5:00 PM | Solutions Hub | Coffee Break Solutions Hub / Demos | Coffee Break / Demos |
| 5:00 PM - 5:30 PM | Session Room BC | Part 1: Measuring and Optimizing Energy Efficiency in Streaming | Methodologies and practical insights for evaluating the energy impact of video encoding and streaming workflows |
| 5:00 PM - 5:30 PM | Session Room FG | Part 1: Modernizing Broadcast Distribution and Cloud Connectivity | Solving media connectivity and distribution challenges with cloud-native innovation |
| 5:30 PM - 6:00 PM | Session Room FG | Part 2: Modernizing Broadcast Distribution and Cloud Connectivity | Solving media connectivity and distribution challenges with cloud-native innovation |
| 5:30 PM - 6:00 PM | Session Room BC | Part 2: Measuring and Optimizing Energy Efficiency in Streaming | Methodologies and practical insights for evaluating the energy impact of video encoding and streaming workflows |
| 6:00 PM - 8:00 PM | Solutions Hub | Soultions Hub Opening Night Reception | Cap off a day of insightful conference sessions with an evening of drinks, networking, and meaningful conversations. It's the perfect opportunity to build new connections and strengthen existing relationships within the media technology community. |
| Time | Location Name | Name | Description |
|---|---|---|---|
| 9:00 AM - 10:00 AM | PCC - Entry Hall | Morning Gathering | Morning Gathering |
| 10:00 AM - 10:30 AM | Session Room BC | Part 1: Managing Latency in Dynamic Media Facilities | Strategies for achieving broadcast-grade performance in virtualized and cloud-native production environments |
| 10:00 AM - 11:00 AM | Session Room FG | EBU: Innovation Lab (ORF, Eurovision) | EBU: Innovation Lab (ORF, Eurovision) |
| 10:30 AM - 11:00 AM | Session Room BC | Part 2: Managing Latency in Dynamic Media Facilities | Strategies for achieving broadcast-grade performance in virtualized and cloud-native production environments |
| 11:00 AM - 11:30 AM | Solutions Hub | ☕ Coffee Break & Demos | Take a break, grab a coffee, and explore the latest innovations on display. Visit our demo stations, connect with exhibitors and industry peers, and get a hands-on look at the technologies shaping the future of media and entertainment. |
| 11:30 AM - 12:00 PM | Session Room BC | Part 1: Case Studies in IP and Software-Defined Production | Real-world case studies demonstrating the adoption of open graphics and ST 2110 IP production at scale |
| 11:30 AM - 12:30 PM | Session Room FG | Mid-Career Program | Whether you're looking to sharpen your leadership skills, broaden your network, or explore new opportunities, the Mid-Career Program provides a forum for learning, discussion, and professional growth. Connect with peers facing similar challenges and gain insights to help shape your next career chapter |
| 12:00 PM - 12:30 PM | Session Room BC | Part 2: Case Studies in IP and Software-Defined Production | Real-world case studies demonstrating the adoption of open graphics and ST 2110 IP production at scale |
| 12:30 PM - 1:30 PM | Solutions Hub | Roundtables & Interactive Activities | Join your peers for engaging conversations and hands-on activities designed to spark new ideas, share experiences, and explore the trends, challenges, and opportunities shaping the future of media technology. |
| 1:30 PM - 2:30 PM | Solutions Hub | 🍽️ Lunch Is Served! | Take some time to refuel, relax, and mingle with fellow attendees. Enjoy the meal, share ideas, and come back energized for the rest of the day. Bon appétit! 😄 |
| 2:30 PM - 3:00 PM | Session Room BC | Part 1: AI in Media: Trust, Rights, and Production | Practical approaches to responsible AI adoption |
| 2:30 PM - 3:15 PM | Session Room FG | AES Partner Program: The Paralysis of Analysis Are the Details the Devil? | Whatever aspect of audio you’re involved in, from sound for picture to music production or live sound, today’s production tools afford us nearly infinite options. But the same technology that is supposed to make our work easier can make it harder to complete. A plethora of tools and workflows for similar tasks are available, offering multiple options-and we can be paralyzed by analyzing which to use to solve the task at hand. The one the respected producer, mixer or sound designer used to create something famous? Or the one that gets the best reviews in your favorite forum…..or one you just recently got because it was recommended by a colleague? A recent promo deal……? Often, we get sucked down rabbit holes of minutiae, and we lose sight of the big picture. Does this sound familiar? You have been trapped by the Paralysis of Analysis….. In this presentation by the Audio Engineering Society, a panel of four industry experts will talk about ways to stop getting caught up in the process and remember the Art and why we came in the first place. |
| 3:00 PM - 3:30 PM | Session Room BC | Part 2: AI in Media: Trust, Rights, and Production | Practical approaches to responsible AI adoption |
| 3:15 PM - 4:00 PM | Session Room FG | SMPTE Standards | SMPTE Standards |
| 3:30 PM - 4:00 PM | Session Room BC | Part 3: AI in Media: Trust, Rights, and Production | Practical approaches to responsible AI adoption |
| 4:00 PM - 5:00 PM | Solutions Hub | Cocktail Hour | Cocktail Hour |
| 5:00 PM - 5:30 PM | Session Room BC | Part 1: Building Scalable MXL Infrastructure | Technologies that enable high-performance media exchange across containerized and distributed production systems |
| 5:00 PM - 5:30 PM | Session Room FG | Part 1: Advancing Intelligent and Software-Defined Media Workflows | Innovations in AI-driven automation and modernized color processing that improve the reliability, performance, and scalability of media production pipelines |
| 5:30 PM - 6:00 PM | Session Room FG | Part 2: Advancing Intelligent and Software-Defined Media Workflows | Innovations in AI-driven automation and modernized color processing that improve the reliability, performance, and scalability of media production pipelines |
| 5:30 PM - 6:00 PM | Session Room BC | Part 1: Building Scalable MXL Infrastructure | Technologies that enable high-performance media exchange across containerized and distributed production systems |
| Time | Location Name | Name | Description |
|---|---|---|---|
| 9:00 AM - 10:00 AM | PCC - Entry Hall | Morning Gathering | Morning Gathering |
| 10:00 AM - 10:30 AM | Session Room BC | Part 1: Media Quality from Creation to Preservation | Technical advances in cinema presentation, interoperable workflows, and long-term media preservation |
| 10:00 AM - 10:45 AM | Session Room FG | IEEE BTS Partner Program: Building the Next Generation of Broadcast Infrastructure | As media production transitions to software defined architectures, broadcasters need cloud native platforms that can reliably support live operations. In this session, CBC/Radio Canada shares its practical experience building a Kubernetes based Dynamic Media Facility aligned with the EBU DMF reference architecture. The presentation explores the integration of low latency networking, Kubernetes orchestration, SMPTE ST 2110 workflows, and media exchange technologies into a unified production platform. Attendees will gain valuable insights into deployment strategies, interoperability challenges, and the engineering decisions that demonstrate how Kubernetes can provide a practical foundation for the next generation of live broadcast infrastructure.
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| 10:30 AM - 11:00 AM | Session Room BC | Part 2: Media Quality from Creation to Preservation | Technical advances in cinema presentation, interoperable workflows, and long-term media preservation |
| 10:45 AM - 11:30 AM | Session Room FG | STAR Report Six Months On: What the Data Tells Us Now | Six months after the release of TPN's inaugural STAR Report, what has changed and what challenges persist? Join TPN for an update on the latest security trends, emerging threats, and evolving patterns across the media and entertainment supply chain. Drawing on validated assessment data, industry observations, and program insights, this session will explore what the data is revealing about security maturity, remediation progress, and operational readiness, while highlighting key TPN initiatives and the industry's new Fix It or Risk It campaign. |
| 11:00 AM - 11:30 AM | Session Room BC | Part 3: Media Quality from Creation to Preservation | Technical advances in cinema presentation, interoperable workflows, and long-term media preservation |
| 11:30 AM - 12:00 PM | PCC - Entry Hall | ☕ Coffee Break | Refuel, reconnect, and network with colleagues and industry peers. Enjoy refreshments and continue the conversations shaping the future of media technology. |
| 12:00 PM - 12:30 PM | Session Room BC | Part 1: Advancing HDR with SMPTE ST 2094-50 | From open-source implementation to next-generation HDR rendering and compositing |
| 12:00 PM - 12:30 PM | Session Room FG | Part 1: AI-Powered Content Creation for Media Production | Workflows that combine AI with artist-driven animation and virtual production |
| 12:30 PM - 1:00 PM | Session Room FG | Part 2: AI-Powered Content Creation for Media Production | Workflows that combine AI with artist-driven animation and virtual production |
| 12:30 PM - 1:00 PM | Session Room BC | Part 2: Advancing HDR with SMPTE ST 2094-50 | From open-source implementation to next-generation HDR rendering and compositing |
| 1:00 PM - 2:00 PM | PCC - Entry Hall | 🍽️ Lunch Is Served! | Take some time to refuel, relax, and mingle with fellow attendees. Enjoy the meal, share ideas, and come back energized for the rest of the day. Bon appétit! 😄 |
| 2:00 PM - 2:30 PM | Session Room FG | Part 1: Advancing the Foundation of IP Production | Standards, architectures, and real-world implementations allowing more efficient workflows |
| 2:00 PM - 2:30 PM | Session Room BC | Part 1: Display Quality Through Human Perception | New research on projection, color science, and display calibration |
| 2:30 PM - 3:00 PM | Session Room FG | Part 2: Advancing the Foundation of IP Production | Standards, architectures, and real-world implementations allowing more efficient workflows |
| 2:30 PM - 3:00 PM | Session Room BC | Part 2: Display Quality Through Human Perception | New research on projection, color science, and display calibration |
| 3:00 PM - 3:30 PM | Session Room FG | Part 3: Advancing the Foundation of IP Production | Standards, architectures, and real-world implementations allowing more efficient workflows |
| 3:00 PM - 3:30 PM | Session Room BC | Part 3: Display Quality Through Human Perception | New research on projection, color science, and display calibration |
| 5:00 PM - 6:15 PM | Gala Theater | ✨ SMPTE MTS26 Gala | Celebrate with fellow attendees at an evening of networking, entertainment, and recognition. Join us as we honor the achievements of our community and the innovations shaping the future of media technology. |
In this candid conversation, David Ross, founder and owner of Ross Video, shares his perspective on how these global shifts are playing out in real time. Drawing on decades of building and leading a company at the intersection of technology and media, David will explore what it means to lead an industry through periods of fragmentation and change — and what lessons apply to any leader trying to stay ahead of the curve.
The media and entertainment industry is at a pivotal moment, undergoing a transformation that may prove even more significant than the transition from film to digital acquisition. David Bermbach, Managing Director and Chief Product Officer at ARRI, shares his perspective on how these changes are reshaping the industry and ARRI itself. He will explore how the company is responding to disruption, turning technological and market challenges into opportunities, and evolving its strategy for the future. Drawing on ARRI’s unique position at the intersection of technology and storytelling, the session looks ahead to the next era of cinema and live entertainment.
Why AI is not just a technology shift, but a strategic challenge to the very role of media organizations