Full Schedule 

Early Bird Pricing Ends August 31, 2026

9:00 AM - 9:50 AM
PCC - Entry Hall
Morning Gathering
9:50 AM - 10:00 AM
Session Room BC
Welcome Address
10:00 AM - 10:25 AM
Session Room BC
🔥 Leading Through Change: A Conversation with David Ross on the New Global Landscape
10:25 AM - 10:50 AM
Session Room BC
🎥 The Story behind ARRI: Cinema meets Live
10:50 AM - 11:15 AM
Session Room BC
✨ AI and the Battle for Attention: What Broadcasters Must Do Nexta
11:15 AM - 11:45 AM
Session Room BC
📈 Market Intelligence: Where the Industry and the Audience Are Headed
11:45 AM - 12:15 PM
PCC - Entry Hall
☕ Coffee Break
12:15 PM - 1:30 PM
Session Room BC
.✦ ݁˖ The Real Value and Impact of AI for Business: From Hype to Business Impact
1:30 PM - 2:30 PM
PCC - Entry Hall
🍽️ Lunch Is Served!
2:30 PM - 4:00 PM
Session Room BC
🔮 Industry Vision 2030: Shaping the Future of Media, Entertainment, and Technology
4:00 PM - 4:30 PM
Pasadena Convention Center - Entry Hall
☕ Coffee, Conversation & Connections
4:30 PM - 5:45 PM
Session Room BC
🚀 Big Tech Meets Startups: Unlocking the Next Wave of Media Innovation
5:45 PM - 6:00 PM
Session Room BC
👉 Closing Reflections: Key Takeaways and the Road Ahead
7:30 PM - 10:00 PM
TBD
🎲 MTS Casino Night: Speakeasy
9:00 AM - 10:00 AM
PCC - Entry Hall
Morning Gathering
10:00 AM - 10:30 AM
Session Room BC
Part 1: NASA Astronaut Donald R. Pettit KeyNote
10:30 AM - 11:30 AM
Session Room BC
Part 2: NASA Technical Session
11:30 AM - 12:00 PM
PCC - Entry Hall
☕ Coffee Break
12:00 PM - 12:30 PM
Session Room BC
Part 1: Content Provenance for Live Streaming
12:30 PM - 1:00 PM
Session Room BC
Part 2: C2PA Content Provenance in Live Video: Challenges of Real-Time Signing and Watermarking
1:00 PM - 2:00 PM
Solutions Hub
Roundtables & Interactive Activities
2:00 PM - 3:00 PM
TBD
SMPTE Fellows Luncheon
Solutions Hub
🍽️ Lunch Is Served!
3:00 PM - 3:30 PM
Session Room BC
Part 1: Trust, Safety, and Security in Media
Session Room FG
Part 1: Building the Future of Streaming Infrastructure: Personalization Meets Ultra-Low Latency
3:30 PM - 4:00 PM
Session Room FG
Part 2: Building the Future of Streaming Infrastructure: Personalization Meets Ultra-Low Latency
Session Room BC
Part 2: Trust, Safety, and Security in Media
4:00 PM - 5:00 PM
Solutions Hub
Coffee Break Solutions Hub / Demos
5:00 PM - 5:30 PM
Session Room BC
Part 1: Measuring and Optimizing Energy Efficiency in Streaming
Session Room FG
Part 1: Modernizing Broadcast Distribution and Cloud Connectivity
5:30 PM - 6:00 PM
Session Room FG
Part 2: Modernizing Broadcast Distribution and Cloud Connectivity
Session Room BC
Part 2: Measuring and Optimizing Energy Efficiency in Streaming
6:00 PM - 8:00 PM
Solutions Hub
Soultions Hub Opening Night Reception
9:00 AM - 10:00 AM
PCC - Entry Hall
Morning Gathering
10:00 AM - 10:30 AM
Session Room BC
Part 1: Managing Latency in Dynamic Media Facilities
10:00 AM - 11:00 AM
Session Room FG
EBU: Innovation Lab (ORF, Eurovision)
10:30 AM - 11:00 AM
Session Room BC
Part 2: Managing Latency in Dynamic Media Facilities
11:00 AM - 11:30 AM
Solutions Hub
☕ Coffee Break & Demos
11:30 AM - 12:00 PM
Session Room BC
Part 1: Case Studies in IP and Software-Defined Production
11:30 AM - 12:30 PM
Session Room FG
Mid-Career Program
12:00 PM - 12:30 PM
Session Room BC
Part 2: Case Studies in IP and Software-Defined Production
12:30 PM - 1:30 PM
Solutions Hub
Roundtables & Interactive Activities
1:30 PM - 2:30 PM
Solutions Hub
🍽️ Lunch Is Served!
2:30 PM - 3:00 PM
Session Room BC
Part 1: AI in Media: Trust, Rights, and Production
2:30 PM - 3:15 PM
Session Room FG
AES Partner Program: The Paralysis of Analysis Are the Details the Devil?
3:00 PM - 3:30 PM
Session Room BC
Part 2: AI in Media: Trust, Rights, and Production
3:15 PM - 4:00 PM
Session Room FG
SMPTE Standards
3:30 PM - 4:00 PM
Session Room BC
Part 3: AI in Media: Trust, Rights, and Production
4:00 PM - 5:00 PM
Solutions Hub
Cocktail Hour
5:00 PM - 5:30 PM
Session Room BC
Part 1: Building Scalable MXL Infrastructure
Session Room FG
Part 1: Advancing Intelligent and Software-Defined Media Workflows
5:30 PM - 6:00 PM
Session Room FG
Part 2: Advancing Intelligent and Software-Defined Media Workflows
Session Room BC
Part 1: Building Scalable MXL Infrastructure
9:00 AM - 10:00 AM
PCC - Entry Hall
Morning Gathering
10:00 AM - 10:30 AM
Session Room BC
Part 1: Media Quality from Creation to Preservation
10:00 AM - 10:45 AM
Session Room FG
IEEE BTS Partner Program: Building the Next Generation of Broadcast Infrastructure
10:30 AM - 11:00 AM
Session Room BC
Part 2: Media Quality from Creation to Preservation
10:45 AM - 11:30 AM
Session Room FG
STAR Report Six Months On: What the Data Tells Us Now
11:00 AM - 11:30 AM
Session Room BC
Part 3: Media Quality from Creation to Preservation
11:30 AM - 12:00 PM
PCC - Entry Hall
☕ Coffee Break
12:00 PM - 12:30 PM
Session Room BC
Part 1: Advancing HDR with SMPTE ST 2094-50
Session Room FG
Part 1: AI-Powered Content Creation for Media Production
12:30 PM - 1:00 PM
Session Room FG
Part 2: AI-Powered Content Creation for Media Production
Session Room BC
Part 2: Advancing HDR with SMPTE ST 2094-50
1:00 PM - 2:00 PM
PCC - Entry Hall
🍽️ Lunch Is Served!
2:00 PM - 2:30 PM
Session Room FG
Part 1: Advancing the Foundation of IP Production
Session Room BC
Part 1: Display Quality Through Human Perception
2:30 PM - 3:00 PM
Session Room FG
Part 2: Advancing the Foundation of IP Production
Session Room BC
Part 2: Display Quality Through Human Perception
3:00 PM - 3:30 PM
Session Room FG
Part 3: Advancing the Foundation of IP Production
Session Room BC
Part 3: Display Quality Through Human Perception
5:00 PM - 6:15 PM
Gala Theater
✨ SMPTE MTS26 Gala